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The GaggleAMP Blog

Does Content Marketing Really Work?

Posted on 08/24/2015

Your company likely spends a lot of time and effort on content marketing - or, at least, you’re interested in doing it, and that’s what led you here! You’re not alone; in fact, 94% of small businesses, 93% of B2Bs, and 77% of B2Cs use content marketing. You might be thinking to yourself, “If content marketing actually works, then why aren’t all of these businesses reaping the rewards?” But at the end of the day, there’s a huge divide in those who are doing content marketing (which is virtually everyone) and those who are succeeding at content marketing. Yes, content marketing really works, but there’s a disconnect somewhere with a majority of those companies who use content marketing in their strategy that’s keeping them from reaching their full potential. Indeed, with only 9% of B2B companies saying their content marketing strategy is ‘very effective’, there’s a lot of room for questions, concerns, and doubts.

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Topics: Content, Content Marketing, Content Marketing Strategy, GaggleAMP, Marketing, Strategy