TRY IT FREE
LOGIN
# One year for image files Header set Cache-Control "max-age=31536000, public" # One month for css and js Header set Cache-Control "max-age=2628000, public"

The GaggleAMP Blog

Social Marketing Forecast for 2016

Posted on 01/04/2016

Are you ready for a fresh start with the new year?  In 2015, we published our Top 50 Marketing Tips for 2015, and we’re thrilled that after a successful year at GaggleAMP we can circle back and review our predictions and revise them for 2016.  

Read More

Topics: Content, Employee Advocacy, Marketing, Social Media, Social Media in Corporate Communications

3 Ways to Know if Instagram is Right for Your Business

Posted on 12/17/2015

Instagram is a great content marketing platform -- for the right brands. Keep your goals in mind, and align them with the market on Instagram to reap the most benefits.

Social media is essential nowadays when it comes to content marketing, and most big companies already have their foot in the door with several programs like Facebook and Twitter. Instagram is one of the newer social media outlets that can leave old-school marketers scratching their heads. Click here to read about how to generate social media content.  Nevertheless, companies continue to take the plunge on this picture-sharing application. Unfortunately, many of these businesses begin their Instagram journey only to find out that it was not the social media boon that they had hoped for. Like all marketing avenues, your business will first want to decide if Instagram is appropriate for your brand. Is Instagram right for your business?

Read More

Topics: Content, Instagram, Marketing, social marketing, Social Media, Social Media in Corporate Communications

Create Sales Referrals Through Employee Content Sharing

Posted on 11/18/2015

By creating engaging content, supporting employee success, and fostering online relationships, your company has the basic components needed to turn a disengaged user into a sales referral.

Your employees are your key to tapping into networks of users that may have been unreachable by your company’s online marketing efforts alone. As a company, users tend to view your brand as less authentic than, say, your employees. Their perceived authenticity based on the fact that their profiles are connected to one person has the ability to generate more traffic and garner more leads. The trickle-down effect from the time you generate new content until it reaches customers through employee content sharing is important, as the resulting engagement can influence the amount of sales referrals and, thus, sales that your company can acquire. Read here to find out how to get employees involved in content sharing.

Read More

Topics: Content, Content Sharing, Employee Engagement, Sales, sales referrals, Social Media in Corporate Communications

Publishing is Just the Beginning with Content Marketing

Posted on 10/29/2015

No matter how engaging your content may be, it’s likely to fall flat when you're not marketing appropriately

The way that your company addresses content marketing can make or break the success of your efforts in publishing the content in the first place. By investing your time, effort, and money towards creating engaging content, you’ve basically created the tools you’ll need to succeed; but the fact of the matter is that by simply creating tools without utilizing them appropriately, you’ve simply made for yourself a useless toolbox. Similarly, publishing content is the beginning of the social media marketing process, and content marketing consumes a bulk of the effort that turns an article, video, or image into a progressive, functional tool. Click here to find out if you're overlooking the most important part of content marketing.

Read More

Topics: Content, Content Marketing, Marketing, Publishing, Social Media in Corporate Communications, Social Selling

Publishing: The End of the Beginning for your Content

Posted on 10/16/2015

The Content you Create is Essentially Useless if it Doesn’t Reach the Users it Needs to Reach on Social Media

You’ve taken the time to gather your research, record videos, create engaging content...and then you publish. It’s tempting to sit back and take a breath and watch the ‘likes’ roll in, but as you know and as we at GaggleAMP know, the real work has just begun. Download this eBook to update your social strategy. Once you’ve published your content, you’ve essentially wrapped up the beginning portion of this part of your social media strategy (which restarts with every new piece of content you create). Now is the time to ramp up your efforts and extend your reach, pushing your content out to as many folks as possible on social media. Indeed, publishing is just the end of the beginning.

Read More

Topics: Content, Content Marketing, Content Selling, Publishing, Social Media in Corporate Communications, Value

The Value of Honest Content

Posted on 10/02/2015

Creating engaging content is one of the most essential ingredients to a successful marketing mix, but many are often stumped when it comes to finding what truly makes their content ‘engaging’. Some fall into less-than-palatable tactics, and while these methods may garner more traction online, the results can actually hinder the company’s success. Such tactics involve a hint of dishonesty, either through the use of ‘click bait’ headlines (wherein a post has a very intriguing headline that almost forces the user to click the link because of its ambiguity), sales pitch-type content, and flat out untruthful content. The value of honest content can be measured by its impact on your customers, your employees, and your company as a whole.

Read More

Topics: Company, Content, Content Marketing, employees, Honesty, Social Media in Corporate Communications

Publishing: The End of the Beginning for your Content

Posted on 09/28/2015

You’ve taken the time to gather your research, record videos, create engaging content...and then you publish. It’s tempting to sit back and take a breath and watch the ‘likes’ roll in, but as you know and as we at GaggleAMP know, the real work has just begun. Once you’ve published your content, you’ve essentially wrapped up the beginning portion of this part of your social media strategy (which restarts with every new piece of content you create). Now is the time to ramp up your efforts and extend your reach, pushing your content out to as many folks as possible on social media. Indeed, publishing in just the end of the beginning.

Read More

Topics: Content, Content Marketing, Publishing, Social Media, Social Media in Corporate Communications, Strategy

The Most Overlooked Part of Content Marketing?

Posted on 09/17/2015

When asked what the most important part about content marketing is, companies will likely give you a variety of answers. Some may believe it’s creating engaging content, while others may say it’s the ability to get that content to the most people possible. While all of these answers are pivotal in a successful content marketing strategy, many are still overlooking the most important piece to the puzzle: their own employees.

Read More

Topics: Content, Content Marketing, Employee Advocacy, employees, Engagement, Social Media in Corporate Communications

Master the Art of One-Click Content Sharing

Posted on 09/16/2015

Extending your social reach boils down to the efficacy of your content marketing strategy combined with the success of your employee advocates. The success of the later of those points relies heavily upon how well the company trains and supports their employees. An integral part of the training and support process is finding ways to make social sharing easy for your employees. Indeed, mastering the art of one-click content sharing can increase the likelihood that your employees will continue to share your content in a reliable fashion, allowing you to focus on improving your content marketing strategy over time rather than going back and having to retrain employees continually to ensure that they’re playing their part in the social sharing process. How can your company support one-click content sharing for your employees?

Read More

Topics: Content, Content Sharing, Employee Engagement, employees, Sharing, Social Media in Corporate Communications

The Art of Content Sharing

Posted on 09/14/2015

When you’re pushing for a more active content sharing network, what’s your end goal? More clicks? More impressions? Sometimes, companies share content for reasons they haven’t quite clarified, and the companies that feel as though they know what they’re aiming for may be missing the bigger picture entirely. When it comes to content sharing, the act from start to finish is truly an artform. Sure, the metrics and analytics of more clicks, shares, impressions, etc are a great way to gauge your content sharing success, but when you delve deeper, you’ll find that the root causes for these successes lie in a more valuable indicator.

Read More

Topics: Content, Content Marketing, Content Sharing, Content Strategy, Social Media in Corporate Communications, Strategy