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The GaggleAMP Blog

AMPlify Employee Advocacy Moderator - Joel Leeman

Posted on 04/08/2016

Joel Leeman is the social media manager for Thomson Reuters, managing the corporate social media channels with a combined following of more than one million professionals and chairing the global Social Media Task Force. He serves as an editor for the company blog (tr.com/answers) and has a hand in content marketing, corporate affairs, social selling, customer service and employee advocacy. He also provides training, consulting and support to executives, social media professionals and business resource groups across the enterprise and around the world to help them make better use of digital communications and social media.

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Topics: Amplify, Employee Advocacy

Social Selling Moderator - Tony Zayas

Posted on 04/05/2016

Tony Zayas is an award-winning digital marketer and strategist. As Marketing Manager, Tony coaches Proforma Owners in understanding and leveraging the tremendous potential that the digital frontier offers, as well as developing strategy and manages the execution and implementation of Proforma’s new media initiatives, including social media, mobile, blog, web and email marketing.

An alumni of AMPlify 2015, Tony is returning this year to lead a discussion surrounding the techniques and strategies involved with social selling. Several years ago at Tony created his own "90 day social sales challenge" where he recruited and trained internal stakeholders on social selling to help boost their online prospecting. Nearly everyone involved saw sales directly attributed to social media within the 90 day time period.

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Topics: Amplify, GaggleAMP, Social Selling

AMPlify Social Selling Panelist - Skeeter Harris

Posted on 04/01/2016

Skeeter Harris is the founder and President of Mac Village Media; an Internet Marketing and Video Production company located in Upstate, NY. Skeeter works with both local and national businesses in developing social media strategies and internet marketing campaigns to engage their clients.

Last year at AMPlify Skeeter delivered a session detailing how he implemented and employee advocacy program at EarthLink for the sales team. Within 6 months he saw direct sales attributed to posts that the sales team shared. Skeeter is marketer that always has the sales department in mind and looks for ways to help them use the content being produced.

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Topics: Amplify, Social Selling

AMPlify 2016 Speaker - Tyler Culbertson

Posted on 03/29/2016

Tyler has over 10 years experience creating and managing social media marketing initiatives & digital content strategies for the world’s top business thought leaders and more than 50 action sports companies. Brands and leaders include: Tony Robbins, Thrasher Magazine, Ed Templeton, Vans Footwear, David Meerman Scott, and Toy Machine Skateboards.

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Topics: Amplify, Employee Advocacy

AMPlify 2016 Speaker - Shel Holtz

Posted on 03/25/2016

Shel Holtz, ABC (Accredited Business Communicator) formed Holtz Communication + Technology (HC+T) in 1996 to help organizations communicate more effectively using online and digital technology. Shel brings nearly 50 years of experience to his assignments; he has expertise in strategic corporate and employee communications, corporate public relations, crisis communications, media relations, financial communications, marketing communications, change communications, and compensation and benefit communications.

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Topics: Amplify

AMPlify Employee Advocacy Panelist - Samantha Jorgensen

Posted on 03/22/2016

Samantha Jorgensen is the Social Media Strategist for Charles River Laboratories, a contract research organization specializing in drug research and development. She is responsible for collaborating with marketing and sales to nurture Charles River’s presence on social media, through both organic and paid campaigns. Sam has worked in a range of industries, including biotech, real estate, healthcare and consumer, doing both public relations and social media.

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Topics: Amplify

AMPlify 2016 Speaker - Travis Wright

Posted on 03/18/2016

Travis Wright is a Marketing Technologist, Consultant, Keynote Speaker, Entrepreneur, Data & Analytics Geek, Tech Journalist, Startup Growth Hacker, and Stand-up Comic. He is also a columnist at Inc. Magazine, the host of Venture Beat MarTech Podcast and the former global digital and social strategist at Symantec for the Norton brand.

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Topics: Amplify

AMPlify 2016 Speaker - Sandy Adam

Posted on 03/15/2016

Sandy Adam has over 15 years experience in driving corporate marketing and communications across diverse B2C and B2B industries including high tech software and consumer products. As the Global Social Media Marketing Manager for ANSYS, Inc. she manages the development, deployment, and strategic vision of the social media programs and stewards the social selling initiative within the enterprise, training 300+ sales professionals on best practices in sharing content.

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Topics: Amplify, GaggleAMP

AMPlify 2016 Speaker - Jason Burrows

Posted on 03/08/2016

Having spent 18 years either running his own agency or an agency for others, Jason has strong expertise in both B2B and retail marketing. Rated on whatever official scale you choose as a social media influencer, Jason delivers consulting workshops for global brands on social and digital marketing engagement that get to the heart of practical delivery.

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Topics: Amplify

AMPlify 2016 Speaker – Kristy Sundjaja

Posted on 03/04/2016

Kristy Sundjaja is the chief of staff and the global head of people at LivePerson, the global leader in intelligent online consumer engagement. In her role, Kristy integrates and aligns business and people strategies to deliver the company mission of creating meaningful connections to consumers and brands. Prior to her role at LivePerson, Kristy was part of the NYC Mayor Michael Bloomberg Administration, where she served as the head of the industry transformation teams department.

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Topics: Amplify