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The GaggleAMP Blog

Marketing Agencies Stay Ahead of the Curve by Adding Employee Advocacy Services

Posted on 07/25/2017

In the world of marketing, there is a steady supply of new agencies fighting for a company’s business. The road from a brand-new marketing agency, to becoming (and remaining) a successful agency, requires that you both anticipate client needs and suggest new ideas. The failure to be innovative is actually a sign that your marketing agency is dying a slow death. What is one innovation you should discuss with your clients? Employee advocacy on social media; if it is not on your radar yet—it should be.

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Topics: Agency, Employee Advocacy, Marketing

Three Must-Dos for Agency and Corporate PR Leaders

Posted on 06/24/2014

Elke Martin, co-founder of Brandware Group, attended and tweeted (#CAPRSA) from the Public Relations Society of America (PRSA) Counselor’s Academy annual conference in Key West, FL last month. Packed with 100+ PR agency owners, sessions offered numerous take-aways and tools. Elke took that information and created three calls to action that any PR leader, whether agency or corporate, should take to heart and GaggleAMP is one of them!

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Topics: Agency, Brandware, Brandware Group, call to action, GaggleAMP, PR, Press Mentions