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The GaggleAMP Blog

3 Steps to Adding Employees to Your Content Marketing Plan

Posted on 07/23/2015

Now that you’ve got a better idea of the true impacts of employees in your social media marketing strategy, it's time to implement a strategic advocacy program. Your employee advocacy program hinges on the effectiveness of the program itself as well as the participation quality of the employee advocates. When you meet with your executive team to discuss the rollout of your advocacy program, here are the three steps to focus on for implementation of an effective engagement strategy.

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Topics: Advocacy Program, Content Marketing, Employee Advocacy, Employee Engagement, employees, GaggleAMP, How to

Unlock Marketing ROI with Employee Attribution

Posted on 07/03/2015

Creating an employee advocacy program should be at the top of your priorities if you still haven’t put one into play. But the only way to truly reap the rewards from your employee advocates is to find methods and metrics to measure their successes. This measurement can be in regards to direct leads and click-through conversions. Measuring these analytics can be a stumbling block for many, though, as tracking employee attribution is hard to measure in broad terms. You can, though, measure employee attribution based on what your company receives through employee outreach. Measuring the effectiveness of your employee advocacy program by tracking employee attribution is essential to the development and growth of your social media marketing campaign as a whole.

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Topics: Advocacy Program, employee, Employee Advocacy, employee advocate, GaggleAMP, marketing campaign, Social Media