The GaggleAMP Blog

Your employee advocates are pivotal in the success of your content marketing strategy, and their success can greatly impact the success of your company as a whole.

As an integral part of your content marketing strategy, employee advocates are an essential piece to the marketing puzzle. But before you begin to craft an employee advocacy program, it’s important to have a fully defined concept of what an employee advocate actually is, what they do, and their potential as marketers, as these qualities will therefore answer the question, ‘Why do you need them?’ Check out this infographic to discover just how big of an asset your employee advocates can be. 

Advocacy has the unmatched ability to boost your social media efforts, propelling your marketing strategies and boosting your social reach beyond what your company could achieve on its own. But when it comes to advocates, there’s a big difference in promoting internal advocacy versus fostering external advocate’s efforts. In fact, internal advocates have a leg up on their external counterparts and are more powerful in many respects.

Sure, there are always exceptions to the rule, but a general rule of thumb is that your internal advocates are superior to external advocates. Internal advocates are those who are from within your company and promoting your brand through social media; external advocates are folks who lie outside of the confines of your company umbrella but who are doing their part to promote your brand as well. While there’s hardly such thing as bad promotion, your internal advocates certainly trump their counterparts. Here are just a few ways they excel over their external fellows: