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The GaggleAMP Blog

Utilizing Social Media in Account-Based Marketing

Posted on 06/13/2017

For enterprise-level organizations (and savvy smaller ones), a popular emerging marketing trend is account-based marketing. In the simplest fashion, practitioners of account-based marketing treat individual accounts as a market of one—essentially, you work with your prospects and leads on a personalized basis. This might seem like additional work, but it is far easier than you might think—thanks to your fully-stocked marketing toolbox.

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Topics: Marketing, social media marketing, account-based marketing