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The GaggleAMP Blog

The 48 Hour Life of a Tweet

Posted on 05/19/2011

Ever wonder how long a Tweet is good for? We did. Being the analytical geeks that we are, we decided to do our own research. The analysis brought us to the conclusion that the average life of a Tweet is about 48 hours.

There are ways to extend the life of a Tweet that include hash tagging and mentions, so we did our analysis using a baseline of Tweets that had neither. Here are the specifics:

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Topics: 140, Corporate Social Media Use, Hash Tags, Social Media FAQ, Social Media in Corporate Communications, Tweets, Twitter