Top Brand Awareness Examples and Measuring Hacks

Having strong brand awareness is crucial. After all, it is the lifeblood of your marketing strategies. It helps turn your company into a household name, making it stand out from the crowd. But, implementing brand awareness is just half the battle. You also need to measure the success of your marketing efforts to see what’s working and what isn’t.

In this article, we’ll break down key metrics and KPIs to track, then we’ll dive into our top brand awareness examples.

How To Measure Brand Awareness

Tracking brand awareness metrics and key performance indicators (KPIs) are essential for building brand reach. Think of metrics as the ingredients, while KPIs are the recipe for brand success.

Brand Awareness Metrics

Brand awareness metrics are quantifiable data that snapshot your brand’s visibility and resonance with your target audience. Common metrics include:

• Brand Recall: Consumers remembering your brand unprompted.
• Brand Recognition: Consumers identifying your brand when prompted.
• Social Media Engagement: Tracking likes, shares, comments, and mentions.
• Website Traffic: Monitoring visitors, especially direct and organic search traffic.

Brand Awareness KPIs

KPIs are specific, measurable goals set to track your brand awareness efforts and help you adjust strategies as needed. Measurable goals include:

• Increase in Social Media Mentions: Boost mentions by 15% over three months.
• Growth in Direct Traffic: Increase visitors coming directly to your website by 10%.
• Boost in Brand Recall: Achieve a specific percentage increase in brand recall via surveys.

To track these metrics and KPIs, use:

• Surveys: Assess how well customers remember your brand and its standout product features or services.
• Social Media Monitoring: Track likes, shares, comments, and mentions on social platforms.
• Website Traffic Analysis: Examine direct, referral, and organic search traffic to gauge interest.
• Search Volume Tracking: Monitor how often your brand is searched online.
• Media Monitoring Tools: Track brand mentions and analyze sentiment to understand public perception.

Metrics tell you the story, but KPIs tell you how-to write the next chapter. And, that chapter needs to include a social media marketing strategy.

Impact of Social Media on Brand Awareness

Over the years, social media has had a powerful impact on building brand awareness. Nike’s iconic “Just Do It” campaign used powerful storytelling and social media to become a global phenomenon. The result: massive brand engagement and recognition, making it one of the top brand awareness ad examples out there.

So, take a page from Nike’s book and create brand awareness on social media to take your brand to the next level. Now let’s dive into some current examples of brand awareness campaigns.

Top Examples of Brand Awareness

Here are our top four brand awareness campaign examples:

1. Stryker

Stryker’s employees engage in employee brand advocacy, helping to boost its brand awareness. In this post, an employee highlights the company’s vibrant culture, specific expertise in medical fields, and commitment to innovation.

The engaging language and clear CTA drive audience engagement, while the use of #WeAreStryker builds a sense of community and increases post visibility. These strategies enable Stryker to position itself as a dynamic and attractive employer.

Source: Arvind N.

2. CT Corporation

CT Corporation’s strategy includes sharing content that provides valuable insights into corporate structural changes, establishing the company as a trusted expert.

Here, an employee shares an article that resonates with its business audience, while reinforcing the company's authority in corporate regulations and transactions.

Source: Angela Bennett

3. Guardian Group Benefits

Guardian Group Benefits knows highlighting a pain point and offering a solution is a solid marketing strategy for brand awareness.

In this example, a GGB employee addresses the issue of lost school hours due to unplanned dental care. She offers a solution by promoting dental benefits that support the entire family, aligning the brand with employee well-being and productivity.

Source: Wendy W.

4. Sodexo

The core of Sodexo’s brand awareness strategy is sharing content that highlights employees’ journeys and accomplishments, providing inspiration and aspiration.

In this example, Genia's journey, from a frontline employee to her current role as an Executive Chef, humanizes the brand and showcases its commitment to employee development and growth. As Genia's story of perseverance and growth inspires others, it positions Sodexo as a place where individuals can achieve their career aspirations.

Source: Anna Grace L.

Ready To Reach Your Goals Faster?

You’ve mastered how to measure brand awareness, and you’re familiar with top brand awareness examples. Now imagine having a tool that not only measures these crucial metrics but also empowers your employees as brand advocates.

GaggleAMP can help you build brand awareness with easy-to-share LinkedIn activities and diversify your employee advocacy efforts with AI.

Schedule a demo to start transforming your brand awareness strategy today.