Employee advocates have unlimited potential for increasing your social reach, and at GaggleAMP, our goal is to harness the power of these advocates as a tool for your social media marketing strategy. We already know the benefits of utilizing an employee advocacy program and the marketing potential that lies therein, but the success of such a program depends entirely on the preparation and effort you invest in it! At GaggleAMP, we want to ensure that you’re setting yourself up for employee advocacy success before your program even hits the ground.
- Prepare your company’s social accounts. Employee advocates depend on the company and its social media presence, so preparing your accounts by creating a social network with active posting, effective content, and engaging topics gives your employees the advantage when it comes to advocating for your brand. The beginning of the legwork has already been completed, and they can build off of your company’s social media efforts.
- Enlist executive support. As with many campaigns, going
at it without the support of the ‘higher-ups’ spells almost certain doom. Employees already have a lot on their plate in addition to advocating on social media, and without management buy-in, their efforts are likely to fall to the wayside. Executive support breeds employee support, and that’s the start of a successful campaign!
- Start small and encourage change. Rome wasn’t built in a day, and neither will your employee advocacy program revolutionize your social media strategy overnight. Start small with a socially-savvy group of employees as your original advocates, and foster their growth.
- Prepare employees adequately. Training, training, training! Employees should know the methods that breed success, and their ability to combine innate social skills with learned marketing techniques makes for the best employee advocate. For instance, they should understand and be able to utilize the 411 technique: Social sharing should have a mix of content coming from various sources: 4 pieces of content coming from news and other relevant sources, 1 piece of content coming from your company and finally one piece of more personal content (cat photo etc). This mixed with their own personal take on what each of those pieces entails makes for an individualized yet branded employee advocate.
As with any campaign, follow the analytics to capitalize on what’s successful and rethink what’s showing little engagement. With statistics showing the potential of employee advocates to promote your brand, extend your social reach, and garner new leads, it pays to set yourself up for advocacy success!
What have you done to set your company up for employee advocacy success?
How to demonstrate that employee advocacy is valued
Here are five tricks to keep in mind!