In the latest edition of the Event Hacker series by Attend, leading Boston entrepreneur, Bobbie Carlton, discusses her top event hacks on after parties, social media, and crowdsourcing content. Bobbie is the founder of Mass Innovation Nights, Innovation Women, and Carlton PR & Marketing, as well as a big fan of GaggleAMP, as she mentions in the article:
Event attendance isn’t the most conclusive metric for an event success - it’s also important to measure the social impact and the conversations that take place leading up to the event, during the event and after the event. Bobbie uses GaggleAMP’s social media amplification tools to help drive visibility for the new products but is most enamored of GaggleAMP’s dashboard that allows her to measure impact.
You can read the entire article here.