On her blog, DhariLo Social Media, social media and e-marketing professional Dhariana Lozano recently discussed the importance of using employees as social media advocates. In addition to sharing GaggleAMP's employee advocacy infographic, Dhariana also suggested:
[quote] "If you are having trouble reaching your social growth goals, try getting your employees involved in your social media efforts and sharing your content. Your employees are already out there representing your brand, connecting with other industry professionals, consumers and some of your employees may even fall into your target audience. More over, people trust recommendations from other people, more than they trust any other brand message." [/quote]
- Read the full post here.
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