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Press Mentions

How to Create a Marketing Team That Cares About Revenue

Posted on 01/26/2017
Brad Yeater

In a recent blog post on Content Marketing Institute, Dawn Papandrea shares the story of how Toby Lee joined the tax & accounting division of Thomson Reuters in 2012. Since then, Toby and his team have been able to help create something that all marketing leaders strive for — an action-oriented marketing culture that works hand in hand with the sales team. In her post she describes how Toby uses GaggleAMP as a tool to help connect sales and marketing teams to revenue. 

“We provide sales people with social-ready content and links via platforms like LinkedIn, and then fuel it with an app called GaggleAMP, a gamification platform,” says Toby. The app keeps tabs on which salespeople are posting content — with high performers getting prizes. “It really connects with the sales mentality and is a good representation of the ways in which we’re trying to be better sales partners,” says Toby.

Read the full post here.

Learn more about how to connect your sales and marketing teams in our eBook below. 

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Topics: GaggleAMP, Press Mention, Press Mentions, Social Media