On this episode of AMP UP Your Digital Marketing, Glenn Gaudet is joined by Taryn Gwinner, Demand Generation and Field Marketing Manager at Centrica Business Solutions, where they talk about the advantages of gating content.
When should you do it? What does it entail exactly? And why should you do it? Taryn answers all of these questions and why she takes a "hybrid approach" of gating some content but not others.
Listen to the Podcast Below
What You’ll Learn:
- What is gating content and when to do it.
- Educating your audience at the top of the funnel.
- What to do with a name once you get it.
- Why to provide value behind the gate.
- Knowing your goals will inform decision on what to gate.
Connect with Taryn via email at firstname.lastname@example.org.