The ‘AMP Up Your Digital Marketing’ Podcast Presents:
Taryn Gwinner on When and Why You Should Gate Content
On this episode of AMP UP Your Digital Marketing, Glenn Gaudet is joined by Taryn Gwinner, Demand Generation and Field Marketing Manager at Centrica Business Solutions, where they talk about the advantages of gating content.
When should you do it? What does it entail exactly? And why should you do it? Taryn answers all of these questions and why she takes a "hybrid approach" of gating some content but not others.
Listen to the Podcast Below
What You’ll Learn:
- What is gating content and when to do it
- Educating your audience at the top of the funnel
- What to do with a name once you get it
- Why provide value behind the gate
- Knowing your goals will inform your decision on what to gate
Connect with Taryn via email at firstname.lastname@example.org.
Ramin Edmond is the former Content Strategist for GaggleAMP. Outside of work, Ramin likes to run, hike, and take pictures of Boston's best views. You can get in touch with Ramin by connecting with him on LinkedIn.