Who would have guessed beat boxing on your first day would lead to an epic social media promotion? 

If you are the folks at CHG Healthcare, you knew it would be an instant hit and ran off to make some MAGIC. Fostering a culture of employee engagement, their social strategy is defined by the value “people first” and it shows. Social media channels are dedicated to telling the stories of present, past, and soon-to-be employees, garnering attention and engagement while fostering their MAGIC engagement model: 

Meaning

Autonomy

Growth

Impact

Connection

Michael Waterman In this episode, Michael Waterman, VP of Communications and Creative Services at CHG Healthcare speaks to how leveraging the MAGIC model led to the growth and development of their highly-visible social channels. Engaging their employees and encouraging them to contribute content from the field helped CHG Healthcare secure a coveted spot on the Fortune magazine’s “Best Places to Work For” list for not just one year but the last ten consecutive years. 

Listen to the Podcast Below

In this episode of AMP Up Your Digital Marketing, you’ll learn from Michael:

  • Don’t be afraid of new ideas. Figure out what works and what doesn’t. Try something new and see where it goes. Your audience doesn’t need perfection. They need content that engages them, makes them laugh, or inspires them.
  • Commit to actively managing your social channels. Give your team members clear brands to support and the autonomy to make social work for them.
  • Video isn’t the future; it’s now! YouTube recently announced that their users upload more than 500 hours of new video every minute. That 30,000 hours of new content per hour, and 720,000 hours of new content per day. It’s a powerful way to share stories and highlight the best parts of your business. And it doesn’t have to be perfect.

With this insight, you’ll learn how they empower field teams to capture and contribute content to their company through employee advocacy. By leveraging different social media channels, CHG Healthcare has segmented their content for different audiences and use cases: Twitter for job postings, LinkedIn for career and culture tips, and Facebook and Instagram for culture, stories and videos. At CHG Healthcare, when you can see the impact of your job, and your job is more than just a job, it's so much more meaningful.

Michael’s Bio: Michael Waterman is the Vice President of Communications and Creative Services at CHG Healthcare, a healthcare staffing company. His company is responsible for placing doctors, nurses, and therapists in hospitals and clinics throughout the United States and even internationally. As the largest physician staffing business in the country, CHG Healthcare is known for their award-winning culture and celebrates ten consecutive years on the Fortune magazine “100 Best Companies to Work For” list.

You can find CHG Healthcare on Instagram, Facebook, Twitter, or LinkedIn. Michael can be found on LinkedIn and Twitter.

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