Lisa Denten is the Social Media Manager & Content Creator at Cision. She recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss how she implements Cision’s social media strategy. Lisa discusses what kind of content she looks for, how they share it and how they engage their employees to share their social media.
"We write our content around solutions to problems, so that when people are searching for that, they are able to find it."
Lisa offers a few tips on what to share and how to engage your followers:
- The rule of thirds. Try implementing the rule of thirds; one third of what you share should be unique content, another third of what you share should be industry news, and the final third should be engaging the audience.
- Deliver value. The purpose of social media is to market the company; but more than that the community will build itself if you are delivering value to your followers.
- Appeal to followers. When sharing external sources on social media, be sure to include the headlines and links as well as the handles of the writer and the source. Don’t promote an item or a brand, instead share advice. This will allow you to develop a relationship with others in the industry as well as appeal to your followers.
Listen to Lisa's podcast here.
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About Lisa Denten
Lisa Denten is the social media manager at Cision and is located in the Chicago office. Before joining Cision in February 2008, she worked for The Joliet (Ill.) Herald News and before that, she worked at The Item in Sumter, S.C., as a copy editor and page designer. She has a bachelor’s degree in journalism with minors in English with an emphasis in writing and women’s studies from St. Ambrose University.
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