When we think of marketing, we typically are thinking of its application to potential customers. What we’re forgetting is that marketing to customers is only half of the battle. Those same marketing techniques for external lead generation can also be used in application to our own employees down the corporate hallway. Many of the common marketing tools that we’re accustomed to using can work doubly within the walls of our company, and the result is potential for an increase in employee satisfaction and a reduction in costs.
Human resources deals with many of the same issues that a marketing analyst would: management of a complex product involving culture, environment, and reward elements while controlling factors such as costs, needs, and delivery components. Your employees are your front-line for getting your brand’s platform across to potential customers. Investing an equal amount of time marketing internally can cause a chain-effect that ripples all the way down to the farest-reaching customers touched by - you guessed it - your employees.
There are many marketing tactics that can work doubly within your walls as they do outside. Here are a few tactics that you can apply to your employees:
Stephanie Hacker is the former Content Writer at GaggleAMP.
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