Launch an Employee Advocacy Program with Confidence

Launch an Employee Advocacy Program with Confidence

Rolling out a new solution across your business doesn’t have to be a headache.

Any experienced customer-focused vendor should be able to walk you through your migration and help you strategically plan your onboarding process. At GaggleAMP, we do this every day, and by doing this we make sure every customer's employee advocacy program remains successful for the long-haul.

Both our client executive team and customer success team pride themselves on being able to advise you throughout your rollout of GaggleAMP and your program. As the first employee advocacy vendor in the space, we’ve seen it all, and can help you customize your program for your organization, no matter the size of the company or the industry it’s in.

So, How Does it Work?

Some organizations opt to go with larger rollouts of GaggleAMP by introducing the solution and employee advocacy to the whole company before sending each employee an invite link. Our customer success team can advise you on this introduction. One method some companies use is presenting the solution at a large event such as an annual sales kickoff meeting, but there are different tactics you can use.

By sending out an invite link, you’ll get a sense of how many people are interested in being a part of your program, so you’ll know confidently that you’re choosing to start out with a subscription that’s right for you.

While some companies go with a company-wide rollout, a large majority of organizations start their programs out small and gradually grow. In this case, your company has a targeted rollout where you start by strategically onboarding two types of people in your organization.

One group is made up of outward-facing employees, such as people in sales, marketing, customer support, public relations, etc. These employees understand your mission, the initiatives you’re trying to promote and how to represent your brand.

The other group is made up of employees who already promote your company on social media by sharing blog posts, job postings or sharing social media posts from your brand’s account. These people already understand the benefits of the program, so they’re easier to onboard. It’s a quick win for your employee advocacy program.

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Of course, there will be some employees who fit both profiles of the two groups, and those are people you should definitely want in your employee advocacy program.

As the program expands, you’ll already have employees who’ve bought in and can sell it to colleagues. They can help others get started and help them understand the benefits.

Customization Helps With Authentic Engagement

As the manager, you can get feedback from these employees very early on in the rollout to see what kind of content they like to promote, what works, what doesn’t work, and what you should do differently.

The customer success team at GaggleAMP can help you examine this feedback, suggest how to adjust your program accordingly and help your program grow and reach goals.

“No two companies launch the exact same way,” said Andrew Stewart, manager of customer success and operations at GaggleAMP. “We use the knowledge we have from the hundreds and hundreds of rollouts we’ve been a part of and match what the needs are to how a program works with each client. We’ve done it for all different industries and different size companies to meet different goals.”

Ahead of rolling out the platform, the customer success team works with you to make sure your employee advocacy program works in a way that matches how your employees work.

One thing we do is make sure your employees take advantage of different integrations the platform has. For example, if you use Slack, our customer success team helps you set up GaggleAMP Slack Integration so that it is available from day one.

By leveraging software integrations, employees can respond to actions and notifications in Slack, Chrome, Salesforce and other platforms so they don’t have to disrupt their normal workflow to contribute. The customer success team can also help you leverage GaggleAMP’s integrations with your single sign-on software and marketing automation platform as well.

All of this helps you leverage your employee advocacy program as it best suits your organization.

Provide the Right Employee Advocacy Training

When introducing employee advocacy to your employees, whether it’s at a company-wide rollout or in gradual increments, it’s important to remember that your program has to be voluntary. If you try to make employee advocacy mandatory, it just won’t work.

Remember that you’re asking people to add another small task to their long list of responsibilities, so in order for them to volunteer for that, they need to buy in. You need to be clear to employees on why they should want to be a part of your program and what the benefits are for them around personal branding, gaining a better understanding of the company’s mission and initiatives, feeling more connected to the organization they work for, and more.

“It’s important to have ‘the why conversation’ with them,” said Patrick Cadigan, client executive at GaggleAMP. “when you have the buy-in from that perspective, then you just put our link in front of them and they’re good to go.”

Your employees don’t want to spend a lot of time learning how to use yet another platform, so we provide short videos for them to watch. This way, they don’t have to dedicate a lot of time to it, but in most cases, they don’t even need any training to get started. Once they get the onboarding link, they can start contributing right away.

GaggleAMP is extremely easy to use, so end-users can respond to an activity and contribute to your employee advocacy program in seconds.  

No matter the company size, industry, or goal, GaggleAMP can help your organization every step of the way in your onboarding process and make sure it remains successful.

GaggleAMP Two Minute Demo

Ramin Edmond

Ramin Edmond

Ramin Edmond is the former Content Strategist for GaggleAMP. Outside of work, Ramin likes to run, hike, and take pictures of Boston's best views. You can get in touch with Ramin by connecting with him on LinkedIn.

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