According to Content Marketing Institute, about 62 percent of all B2B marketers are now using webinars as part of their promotional strategy. With the increase in webinar popularity - especially in the B2B world - it pays to spend the time and effort in designing appropriate webinar content. With so much effort spent on webinars, it pays (literally, in some instances) to get the most out of the content. Rather than just a fleeting way to generate leads, webinar content can, if done appropriately, generate long-term leads and revenue. GaggleAMP can help you utilize your webinar content to continually extend your social reach and attract engaging users well after your webinar is over!
First, let’s break down the cost of producing a single webinar as calculated by ReadyTalk:
- Technology Required to Produce a Monthly Webinar: $5,000 a year
- Equipment Necessary to Construct/Host a Webinar: $6,000 a year
- Grand Total: $11,000 a year to produce one webinar a month
$11,000 / 12 = $915 for a Single Webinar
You may have mixed feelings about that number, but when you also take into consideration what it costs to promote your webinar as well (around 5k/webinar), the numbers really begin to add up. Reusing the content you’ve spent creating for any given webinar is the key to getting the most bang for your buck. From interviews to poll results to infographics, many of the items you used in your webinar can be repurposed for days, months, and even years to come! Here are some ideas to get you started:
- Record your webinar. If you’re training a core staff group and one or more people are missing (or someone gets hired shortly after), you can send them the recorded webinar rather than spending resources and time to redo the entire presentation for a few select people.
- Break down the webinar recording for hyper-specific content. You can use these snippets to emphasize future points or integrate it with other marketing campaigns. Truncate the webinar into smaller, more manageable recordings for Youtube and other social media platforms.
- Utilize leftover Q & A. These sessions tend to generate more questions than can be answered in the given time. Use these leftover questions as a blog, and even send out answers in emails.
- Reuse slides. Speakers tend to spend a lot of time and effort to create engaging and visually-appealing slides. You can reuse these down the road, but be sure to ask the speaker for permission first. Don’t forget to credit them!
- Transcribe the webinar. You can either upload the webinar to Youtube and add captions or completely transcribe it into an eBook. How great is that! No more searching for topic ideas for your next eBook.
- Utilize Infographics. Each infographic you used can be the basis for an entire individual blog. Depending on how many visual aids you made for the webinar, you could end up with many blogs to be used for content down the road!