Are you ready to take on the GaggleAMP pilot program?
At this point, you’ve learned about employee advocacy, its benefits, and how GaggleAMP helps clients strategically succeed with their programs. Now you are ready to take the platform for a spin.
But before we do that, let’s make sure you have everything you need in place to get started, and you can answer all the right questions.
You may have gone over some of these questions already with your GaggleAMP representative. If not, it’s something they can help you with. You don’t have to have all the answers figured out before you start the pilot program, but it certainly helps.
We want you to get started with GaggleAMP on us for a little while and make the most of this experience. Let’s make sure you have everything you might need.
If you want your advocates to promote your brand on social media, you need to make sure of two things:
The latter is very important. All organizations have employees with personal social media accounts, but many of these employees don’t talk about work there.
Why is that?
Oftentimes employees don’t want to sound like company robots. They may not see the point of posting work content on their personal social media channels. And, most commonly, they worry about saying the wrong thing online and getting in trouble for it.
You need to let your advocates know that talking about work on social media presents them as thought leaders in their area of expertise. Let them know they won’t get in trouble for talking about their jobs. Encourage them to do so. Bake it into your social media policy that you’d like employees to voluntarily talk about the brand on social media.
Lastly, show them how to promote the brand and themselves without coming off as a corporate robot.
You can do this through social media training. Let employees know right from wrong on how to carry themselves online. Show them how they can properly present themselves on social media and how to properly fill out a LinkedIn profile.
This will go a long way in making them more comfortable with the idea of promoting your brand online.
Channels in GaggleAMP help keep topics organized.
You can strategically use channels to host content by department, topics, location, channel partner, and more. You should think about how you want to strategically use channels as part of your employee advocacy program and your internal communications strategy.
Who do you want to be involved in each channel? How often should you take posts from channels and share them externally?
You don’t need to have the answer nailed down now, but you can think about this as you move forward with the pilot program.
Content is an important piece of your advocacy program. It’s just one piece, but it’s needed.
You should have an idea of what kind of internal content you want to promote in your employee advocacy program, who you want to promote it, and how often. Be strategic about this.
You don’t want to request that all your stakeholders share everything you have. Keep in mind who the audience is of people in each department, and align your content to their goals. You also don’t want to only share branded content. Mix in a decent amount of quality third-party content that will be interesting to your target audience.
The content you give your HR department might be different than the content you give your developers. The content you give your salespeople in the United States might be different than the content you give your sales team in Europe. There are many different layers of content segmentation.
You should know who will manage your advocacy program. Do you have someone to drive the ship? Have them manage it during the pilot program so they have a good idea of what they can do with GaggleAMP before the real launch.
Do you have employees and stakeholders who will volunteer to be part of the program? You want people who are on social media that already talk about your brand, but most importantly, you want people who are on social media that are not yet talking about your brand.
The latter is huge because it leads to the biggest increase in your social media reach. You should have an idea of who these people are and invite them into your program by explaining what’s in it for them.
Last but not least, know how you’ll measure success. What are your KPIs? What are your goals? Think about these questions. Is it really important for you to just increase your followers? Or are you trying to increase engagement, website traffic, and conversions?
If you know the answers to these questions, you’ll be able to measure your growth, and you’ll think about how to strategically reach your goals when using GaggleAMP.
Did you get all that?
Employee advocacy can be a lot to take in at first, but you’ll get there in no time. Feel free to come back to this checklist whenever you need it and reach out to your GaggleAMP representative to help answer these and other questions.
Ramin Edmond is the former Content Strategist for GaggleAMP. Outside of work, Ramin likes to run, hike, and take pictures of Boston's best views. You can get in touch with Ramin by connecting with him on LinkedIn.
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