Your company likely spends countless hours and dollars investing in the development of a marketing strategy. Whether you're hiring your marketing professionals, developing and organizing your plan of attack, or simply fostering the development of your strategy, the effort you put into your marketing can have a large impact on the success of the brand as a whole. But many overlook one of the most - if not the most - important pieces to the puzzle : your employees.
At GaggleAMP, we constantly harp on the importance and value of your employees as an effective marketing tool. Indeed, employee advocates should be considered a linchpin in your marketing strategy. But while there’s widespread statistics to back up this valuable asset and educational efforts to ensuring that brands are made aware of what they may be missing out on, there still seems to be a disconnect that keeps many growing companies from reaching their full potential.
Are your employees the missing piece to your marketing puzzle?
The answer lies in reflection. Step back and analyze your marketing strategy.
- At what point are employees (beyond those who are part of the core marketing team) involved in marketing for your company? Some may find that their employees are merely a follow-up to leads generated by the marketing team, and while this addresses part of the problem, there’s a huge potential for growth that goes unchecked if you aren’t allowing employees to help take the reins and advocate to get those leads in the first place.
- Are employees ever involved in the marketing process at all, or are you solely relying on your marketing team to get the job done? Some consider that the primary job function of your marketing team like a social media manager is to indeed market. Sure, this is correct, but it doesn’t mean that employees are then excluded from the process and left only in charge of picking up the pieces. The real marketing success lies in the cooperation of both your marketing team and employees combining efforts for an amplified result.
- Do you consider participation in marketing as an essential job function in conjunction with direct sales and following leads? Many managers, for instance, view their sales team as only handling sales. What goes overlooked is the fact that marketing is an essential part of sales, and your sales team thus should also take part.
For many, this information seems old hat. The fact of the matter is that at the end of the day, there still isn’t a broad awareness of the value of employees as a marketing tool. By not tapping into this asset, your company stands to miss out on potential leads and sales. You’re doing yourself a true disservice by not enlisting employees as part of the marketing machinery.