Your company likely spends countless hours and dollars investing in the development of a marketing strategy. Whether you're hiring your marketing professionals, developing and organizing your plan of attack, or simply fostering the development of your strategy, the effort you put into your marketing can have a large impact on the success of the brand as a whole. But many overlook one of the most - if not the most - important pieces to the puzzle : your employees.
At GaggleAMP, we constantly harp on the importance and value of your employees as an effective marketing tool. Indeed, employee advocates should be considered a linchpin in your marketing strategy. But while there’s widespread statistics to back up this valuable asset and educational efforts to ensuring that brands are made aware of what they may be missing out on, there still seems to be a disconnect that keeps many growing companies from reaching their full potential.
Are your employees the missing piece to your marketing puzzle?
The answer lies in reflection. Step back and analyze your marketing strategy.
For many, this information seems old hat. The fact of the matter is that at the end of the day, there still isn’t a broad awareness of the value of employees as a marketing tool. By not tapping into this asset, your company stands to miss out on potential leads and sales. You’re doing yourself a true disservice by not enlisting employees as part of the marketing machinery.
Stephanie Hacker is the former Content Writer at GaggleAMP.
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