With the rise of marketing automation, sales VPs at software/SaaS startups are intent on tracking and monitoring multiple KPIs - outbound calls, trials started, emails sent vs. opened, etc.. But, there’s only one KPI that counts - revenue, according to Brian Burns, a 25-year enterprise software sales veteran, and the author of the widely read book Selling In A New Market Space.
Burns recently joined Glenn Gaudet on the Amp Up Your Social Media podcast to discuss software/SaaS sales in today’s sales environment of marketing automation and social selling.
Connect with Brian Burns onor .
Subscribe and get the AMP UP Your Social Media podcast on iTunes or listen below. Tweet about the show using #AUYSM or Tweet at us @AMPUPSocial. AMP UP Your Social Media is a proud member of the FIR Podcast Network.
About Brian Burns
After spending 20 plus years selling enterprise software for 12 VC backed start-ups, Burns is now a sales consultant focused on helping a handful of companies. He works with leadership teams and sales executives to dominate their market segments.
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Bradley Yeater is the former Marketing Manager at GaggleAMP.
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