An engaged employee is one who has the ability to increase the effectiveness your brand’s social media strategy.

How engaged are your employees? Employee engagement is a metric that helps to determine how active your employees are in your workforce. The ripple effect of this engagement can impact your marketing efforts exponentially, so understanding employee engagement in its entirety is essential when discussing your future marketing strategies and plans. Click here to discover why your company needs employee engagement. 

What is Employee Engagement?

Who are these ‘engaged employees’?

There are several characteristics that are typical of an engaged employee. These characteristics are a combination of inherent personality as well as their emotional growth as your employee. Traits such as pride, ambition, happiness, and forward-thinking are all descriptive of an engaged employee.

An engaged employee is more likely to feel loyalty to the company because they have ‘more skin in the game’, while a loyal employee is more likely to respond by being more engaged on social media by ‘sharing the good news’. Engagement is typically the result of the manifestation of an employee’s satisfaction and drive.

What does engagement look like for your company?

An engaged employee is one who has the ability to increase the effectiveness your brand’s social media strategy. When there are feelings of trust, loyalty, and appreciation between employees and their company, then they’re more likely to be engaged. When employees are engaged in creating and fostering relationships on social media, they’re solidifying their role as part of the company. The result is an employee who is more likely to stick around for the long haul and who tends to feel a bigger sense of pride in their work and loyalty with their company.


Getting Started with Employee Advocacy eBook