Creating an employee advocacy program should be at the top of your priorities if you still haven’t put one into play. But the only way to truly reap the rewards from your employee advocates is to find methods and metrics to measure their successes. This measurement can be in regards to direct leads and click-through conversions. Measuring these analytics can be a stumbling block for many, though, as tracking employee attribution is hard to measure in broad terms. You can, though, measure employee attribution based on what your company receives through employee outreach. Measuring the effectiveness of your employee advocacy program by tracking employee attribution is essential to the development and growth of your social media marketing campaign as a whole.
How does one begin to measure employee attribution and even the success of your employee advocacy program as a whole?
Measuring employee attribution is only as good as what you do with that information. Take those measurements into account when developing and fostering the growth of your social media marketing campaigns and of your employees. It’s a great way to truly track the benefits of your employee advocates while helping to guide you towards success.
Check out our webinar on how to Amplify Your Impact on Social Media <<HERE>>.
Stephanie Hacker is the former Content Writer at GaggleAMP.
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