Useless that’s what it is.
Your content marketing journey will be wrought with challenges, but setting the stage for success begins and ends with recognizing the dual-sided reality that goes into every piece of content - the creator and the audience. Each has their own purpose for the content and enterprises that fail to recognize that reality will end up with content that doesn’t translate into sales, which after all is an enterprise’s ultimate hope of any content created, no matter other goals.
An enterprise that focuses its attention on the audience wins, no matter whether you actually survey your customers or simply watch their behavior within social media communications. Remaining audience focused endures as the most effective tactic in developing content that will fulfill the purpose for each specific content shared. Purpose is, after all, interwoven throughout each aspect of the process of content creation. Without purpose, social media advocacy will likely fall flat.
No matter the size of your business (or your audience), the content creators should consider six important aspects before even beginning to develop the actual message of the content.
Ask yourself these questions before you begin your next content creation for social media advocacy:
Bradley Yeater is the former Marketing Manager at GaggleAMP.
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