Nowadays cultivating brand awareness feels like trying to have a conversation in a noisy room. Everyone is shouting but only a few are actually being heard. Similarly, a brand’s voice is drowned out by the noise of its competitors.
The good news: it doesn’t have to be that way. Having a killer brand awareness strategy will raise your brand’s voice, helping it stand out from the crowd.
In this post, we’ll dive into what brand awareness is, plus effective tactics to build it. We’ll also share some successful B2B brand awareness examples to spark your creativity and help your brand make some serious noise.
Brand awareness is more than just brand recognition (e.g., a recognizable logo or tagline). It fosters trust and loyalty, making your brand’s product or service top of mind.
When you build brand equity with your customers, they’re more likely to choose you over competitors, recommend you to others, and stick with you for the long haul.
Now that you know the importance of brand awareness, let’s explore how to build your brand awareness campaign.
Here are some strategies to get your brand noticed:
Your employees are your secret weapon. Encourage them to share company content on their personal social media accounts. This not only amplifies your reach but also adds a personal touch that audiences trust.
Create valuable, shareable content that resonates with your target audience. Think blogs, infographics, and videos that solve problems, entertain, or inform. Make your content so good that people can’t help but share it.
Don’t just post—interact. Respond to comments, join relevant conversations, and show your brand’s personality. This engagement builds a community around your brand.
Make sure your content is easy to find. Use relevant keywords, optimize your website’s performance, and keep up with SEO best practices to ensure your brand pops up when people search for solutions you provide.
Keep your brand’s voice, visuals, and messaging consistent across all platforms. Consistency helps reinforce your brand identity and makes you more memorable.
Here are our top five brand awareness examples:
HubSpot is a master of content marketing. They offer a wealth of free resources (blogs, e-books, webinars) that educate their audience on inbound marketing. This approach not only positions HubSpot as an industry leader, but it also creates a loyal following that makes them a first choice for marketing solutions.
Source: HubSpot
Mailchimp’s playful and quirky branding sets them apart in the B2B space. In fact, their B2B brand awareness strategy might be one of the most popular ones. Their unique voice and memorable campaigns, like the “Did You Mean Mailchimp?” series, catch your attention and leave a lasting impression, showing that B2B marketing doesn’t have to be boring.
Source: Mailchimp
Slack’s “So Yeah, We Tried Slack…” video series is a prime example of how humor and storytelling can make a brand unforgettable. They also get bonus points for using “The Office” and “Parks and Recreation” as inspiration.
By showing real companies navigating everyday challenges with Slack, they not only demonstrated their product’s value but also made it relatable and entertaining. This campaign exploded on social media, boosting their brand recognition and making it one of the best B2B marketing campaigns.
Source: Slack
This Guardian Life post highlights the importance of employee advocacy for brand awareness by addressing employers directly about the gap in perceptions regarding workforce emotional health. It also suggests that involving employees in discussions about emotional health can bridge this gap.
This approach not only encourages employee engagement but also positions Guardian Life as a thought leader advocating for better employee well-being practices among employers.
Source: Jeni Hewson
This LSEG post exemplifies a great B2B brand awareness example by showcasing the company’s involvement in meaningful initiatives like the Transition Pathway Initiative (TPI).
By sharing insights into their collaboration with reputable institutions like the London School of Economics, LSEG establishes credibility in climate analysis and sustainable finance and positions itself as a leader in driving discussions and solutions around climate-related issues.
Source: Alain Michnick
GaggleAMP is your ultimate tool for scaling up and crafting a standout brand awareness campaign. Empower your team to advocate for your brand and boost its presence across social channels, then witness your brand soar to new heights of visibility and engagement.
Schedule a demo now and let’s make your brand the next success story!