Ultimately, the goal of any marketing strategy that involves employee engagement is to connect your employees with prospects or current customers in authentic one-on-one conversations, even if within social media. Your employees are an expert in your brand and will serve the company well as they share content on behalf of the company collective voice.

Watch this video to learn more about authentic engagement.

Often though, employees simply do not know where to begin and engagement doesn’t feel natural, or authentic, which is what you want to shine through to your customers. As content is shared, you want your potentials and customers to feel as though your employees truly believe the message within the engagement.

To accomplish this, your marketing team needs to create an environment that encourages your employees to simply start. You can do this through the following methods:

• Pre-package content in digestible forms that communicate your branding from your employees’ perspective.
• Create engagement activities that make it enjoyable for your employees to share.
• Make sharing an option and not a requirement, inspiring confidence in the messaging.

Through authentic employee engagement, your customers and prospects will feel connected to your brand in new and exciting ways – and hopefully that converts to new purchases.

Download our Perspective Paper to learn more about creating authentic engagement and how to improve and scale audience engagement.