Douglas Spencer has more than 20 years of experience in nearly every modern marketing discipline. He has worked with professionals from around the world in verticals such as financial and professional services, healthcare, media and nonprofit. Before starting Spencer Brenneman he was most recently Vice President, Global Head of Brand Management for Thomson Reuters.
Last year Douglas presented a compelling session detailing how employees should be prepared for social engagement through training. By providing your employees with brand training you equip them to properly represent it when interacting on social media. Equipped with a solid understanding and appreciation for your brand they will also be more enthusiastic and impassioned amplifiers of your social content.
"Companies with high employee engagement scores had twice the customer loyalty (repeat purchases, recommendations to friends) than companies with average employee engagement levels. You cannot have happy customers, when you have unhappy employees, and there are many studies that tie engagement with overall job satisfaction."
Douglas is back again for this year's AMPlify conference to moderate a panel that will be discussing the nuances of employee engagement in today's marketing environment.