Prospecting can be amplified by using social media effectively. Sure, there are universal challenges that can hinder any successful company: time, content, and strategy being the trifecta of most common ailment. Additionally, many will come face-to-face with several other challenges along the way like paralysis by analysis, lack of confidence, humility, and even the droll of routine.
While many of these blockades can hinder your success for power prospecting on social media, it’s important to utilize Covey’s Time Management Matrix to prioritize your tasks based on urgency and importance. Enter: GaggleAMP.
The secret to garnering a successful marketing strategy is to utilize tools that help you generate new leads, land new appointments, and ultimately grow your business. When it comes to sales, it basically boils down to what users value as a company, brand, or product that they know, like, and trust. The same goes for prospecting.
Various networks pose different challenges like easily connecting to users (LinkedIn), ‘friends and family’ likes (Facebook), and the sheer noisiness of the platform (Twitter). The way to overcome these obstacles when prospecting is to utilize advanced search tactics like lists to track, understand, and interact with said prospects. Stand out and make sure your prospects remember who you are by developing fulfilling relationships based on credibility, value, and authenticity.
About Tony Zayas:
Tony is a proud father and husband hailing from Aurora, Ohio. He’s a Chicago sports, UFC, and Iowa Hawkeye football enthusiast and has a Bachelor of Arts from the University of Iowa in Philosophy and English. While he also dabbles in mixed martial arts, he’ll always retain that his greatest passion lies in his family.