Social amplification through employee advocacy in social media is an incredibly powerful marketing tactic, but it isn’t foolproof.
There are eight major obstacles to success where social media amplification is concerned. Any one of these issues has the potential to diminish the success of your employee social engagement program, or even derail it entirely. To make it easy on you, we have brought them all together for you in one place.
Here are the eight common mistakes made in employee advocacy programs:
There is no guarantee of victory with any one social media marketing effort—but if you deal with these eight common mistakes made in employee advocacy programs, you will be putting the odds in your favor for all your employee advocacy social media efforts.
Bradley Yeater is the former Marketing Manager at GaggleAMP.
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