We recently shares 7 tips to encourage retweets, and now we’re tackling a related topic: getting more people to share your posts on Facebook. Feel free to comment with your own ideas and of course, we’d love to have you share this post with your friends and followers!
- Post regularly
Some recommend posting five times a week, while others suggest posting as many as four or five times a day. More important than frequency, however, is consistency. Find a posting schedule that works for you and your audience, and try to stick to it.
- Be brief
Unlike Twitter, there’s no hard limit for posts on Facebook. This doesn’t mean, however, that you can post essays and expect people to share them. Try to limit yourself to around 150 characters – that’s around three lines worth of text. You’ll get more shares, likes, and comments this way.
- Use visuals
A picture, so goes the saying, is worth a thousand words. On the web, a picture is worth a whole lot more attention. Blocks of text, quite frankly, are boring. Posts with eye-catching images and video are more likely to get noticed and shared.
- Make lists
People love lists because they’re easy to digest, and their popularity extends to Facebook. Why do you think we chose the title above? You can also combine this with tip #3 and package your list in a nifty visual.
- Can the sales talk
We’ve said this before, and this probably won’t be the last time we repeat this: don’t be pushy. Social media is a place to have conversations, not pitch a sale. It’s probably fine to link to your site every so often, but don’t do it in every post.
- Offer value
Make sure you post things that your audience can appreciate. You can provide useful information about your industry, share interesting and entertaining tidbits, or offer how-to guides and other educational materials. The point is to give your audience a reason to keep coming back to your page.
- Encourage sharing
We mentioned this in our post on retweets, and we’ll say it again here: it doesn’t hurt to ask. Simply asking people to share or like your post, as long as you don’t overdo it, can do wonders.
A great way to encourage sharing is by using GaggleAMP. We can describe it here, but we think it’s better if you simply check out the 5 Minute Demo to learn more.