The relationship between social media and recruiting might have had a bit of a rocky start, but it is certainly moving along well now. Social media is influencing HR – not just when it comes to policies and procedures, but also with regard to finding the right candidate for a position.
Human resources have always been a social profession; social media is just another tool that fits into this mold. Staffing firms and recruiting agencies are even more person-centered than the average HR department. These organizations have a constant hunger for people – after all, connecting people with jobs is how they generate profit. Good firms get to know both the candidates and the employers, ensuring that those with the best fit are connected.
The challenge with any kind of business like this is scaling effort. One person can only start so many conversations in a single day while remaining authentic in how they engage. In order to scale that process, you need to harness social media amplification for your online efforts.
Enter social media marketing.
One way you can scale your recruiters' impact on social media (and your overall ROI) is through employee advocacy. Employee advocacy not only helps ramp up your social media amplification, but it also unlocks a host of other benefits for you:
As you can see, employee advocacy is a powerful social media marketing tool for staffing firms. Are you ready to harness this power for your organization? We can help.
Bradley Yeater is the former Marketing Manager at GaggleAMP.
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