Not too long ago, Facebook introduced scheduled posts for Pages. This feature allows Page administrators to prepare their updates, and schedule them to appear up to six months later. Scheduling is easy, and the Facebook Help Center lists only four steps to scheduling:

  1. Choosing the type of post,
  2. Clicking the clock icon on bottom left-hadn side of the sharing tool,
  3. Setting the date and time (in 10 minute intervals) for publishing, and
  4. Clicking Schedule.

This post, however, isn’t a tutorial on scheduling – the Help Center accomplishes that already, and a quick search on Google will turn up several results. Instead, we’ll share some tips to help you take advantage of this feature, as well as avoid potential scheduling pitfalls.

  • Embrace automation
    Scheduling posts allows you to maintain a social media presence even if you don’t spend all day online. You can draft a batch of updates, then schedule them throughout the day, week, or longer, and ensure that your page is updated regularly. This frees up your time for other, more important aspects of your business.
  • Don’t forget to interact
    Social media is a two-way street, and chances are, your audience will have something to say to you too. Don’t ignore them. Take some time each day to respond to their comments, and maybe share an odd spontaneous update.
  • Keep track of your updates
    Keep a list of all oyour scheduled osts so you always know what’s coming up. Having this list helps you in case you need to delete, revise, postpone, or otherwise edit a post.
  • Be flexible
    You can schedule your Facebook posts as far ahead as six months, but you should also be prepared to revise your schedule if necessary. If sudden inclement weather forces an event you’re posting about to get cancelled, you need to adjust. News events can also affect how your posts are perceived, and it’s important to make sure your posts, especially your scheduled updates, remain timely. If this means canceling some posts entirely, then so be it.